Privacy Policy

Last Updated: 22/11/2023

1. Introduction

Welcome to CALL-ie ("we," "our," or "us"), a product of Virtual Call Tracking, that manages offline conversions by extracting information from various sources such as calls, form submissions, and other offline interactions using AI technology. We are committed to protecting your privacy and ensuring transparency about how we access, use, store, and share information.

This Privacy Policy explains:

  • What information we collect
  • How we use, store, and share this information
  • Your rights concerning your data
  • How our data practices align with industry standards and regulations

2. Information We Collect

a. User Information

Basic Usage: CALL-ie does not require users to create an account for basic usage of the product.

Integration Authentication: For integrations with third-party services (e.g., Google Ads), we collect necessary account information such as your name, email address, and authentication tokens. We do not store your third-party login credentials.

b. Conversion and Interaction Data

CALL-ie collects and processes various types of data, including but not limited to:

  • Call recordings and transcripts
  • Form submission data
  • Customer interaction details
  • Performance metrics of call takers
  • Product and appointment booking information

This data is collected and analyzed to provide our core services, including offline conversion tracking, call monitoring, performance analysis, and data extraction.

3. How We Use Information

We use the information we collect for the following purposes:

  • Service Provision: To provide and maintain our core services, including offline conversion tracking, call monitoring, and performance analysis.
  • AI-Powered Analysis: To utilize AI technology for data extraction, sentiment analysis, and other analytical processes.
  • Integration Management: To facilitate integrations with third-party platforms as authorized by you.
  • Service Improvement: To enhance the performance, security, and functionality of CALL-ie.
  • User Support: To provide customer support and respond to your inquiries.
  • Compliance: To comply with legal obligations and enforce our terms.

4. Information Sharing and Disclosure

We do not sell your information. We may share your information in the following circumstances:

  • Third-Party Integrations: With your authorization, we may share data with integrated third-party platforms for the purpose of conversion tracking and reporting.
  • Service Providers: We may engage third-party service providers to assist in providing and improving our service. These providers have limited access to your data and are bound by confidentiality agreements.
  • Legal Requirements: We may disclose information if required by law or in response to valid legal requests.

5. Data Storage and Security

We implement industry-standard security measures to protect your data:

  • We use cloud storage with robust security protocols to store data and authentication tokens.
  • We do not store third-party login credentials.
  • We employ encryption for data in transit and at rest.
  • Access to user data is restricted and monitored.

While we strive to use commercially acceptable means to protect your data, we cannot guarantee its absolute security.

6. User Responsibilities

Users are responsible for:

  • Ensuring they have the necessary rights and permissions for the data they submit to our service.
  • Maintaining the security of their account credentials and API keys.
  • Complying with applicable laws and regulations when using our service.

7. Data Retention

We retain information only as long as necessary to provide the service, comply with legal obligations, resolve disputes, and enforce our agreements. Users may request the deletion of their data at any time by contacting us.

8. Your Rights

Depending on your jurisdiction, you may have certain rights concerning your data, including:

  • The right to access your data
  • The right to rectify inaccurate data
  • The right to request deletion of your data
  • The right to restrict or object to processing
  • The right to data portability

To exercise these rights, please contact us using the information provided at the end of this policy.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

10. Contact Us

For questions or concerns regarding this Privacy Policy or our data practices, please contact us at:

Virtual Call Tracking
Email (General): [email protected]
Email (Technical): [email protected]
Address: 167 Flinders St, Adelaide SA 5000